💕BONBORY Enters Phase 2 Expansion Across the U.S. Market

Building on a Successful Launch

Following a successful debut at TAKASHIMA stores earlier this year, BONBORY is proud to announce the beginning of its Phase 2 expansion in the United States.

Inspired by the enduring philosophy of CEZANNE Cosmetics, BONBORY was created to bring Japanese beauty innovation, quality, and simplicity to consumers worldwide. The brand embraces the promise of “Always Safe, Always Beautiful”, delivering products that are easy to choose, easy to use, and designed for everyday beauty. ( Bonbory USA)

Strong Foundation in Phase 1

Phase 1 focused on establishing BONBORY’s retail presence through TAKASHIMA stores and direct-to-consumer channels. Customers quickly embraced BONBORY’s modern Japanese beauty concept, featuring high-quality makeup and skincare at accessible price points.

The launch introduced key hero products including:

• Make Keep Base
• Face Glow Color
• Burepita Liner
• Poreless Concealer
• Watery Tint Lip
• Shade Lip Maker
• Natural Lotion
• Natural Balancing Cream

The positive response confirmed strong demand for authentic Japanese beauty products that combine performance, quality, and value. ( Bonbory USA)

Phase 2: Expanding Retail Distribution

With a solid foundation established, Phase 2 will focus on expanding BONBORY’s presence through strategic retail partnerships and selected beauty retailers across the United States.

This expansion will allow more consumers to discover BONBORY’s growing lineup while maintaining the brand’s commitment to presentation standards, merchandising consistency, and customer experience.

Key objectives include:

• Expanding retail distribution nationwide
• Increasing brand awareness among U.S. consumers
• Introducing additional BONBORY product categories
• Strengthening partnerships with specialty beauty retailers
• Maintaining premium brand presentation standards

BONBORY Single Shiny Eye Shadow — 💕
2026 New Launch 💎 A jewel-like shimmer that wraps your eyes in dazzling sparkle and a dewy, radiant glow. ✨

💎 Jewel-Like Brilliance
Formulated with high-brightness glass pearls and iridescent pearls for a wet-look shine that enhances your natural eye color without masking it.

✨ Lightweight, Long-Lasting
Soft and moisturizing, yet high-adhesion — glides on smoothly with minimal glitter fallout.

🤍 Skincare-Infused Formula

Enriched with 5 moisturizing ingredients including hyaluronic acid and plant oils for a comfortable, all-day wear.
💕 One Universally Flattering Shade
A skin-melting beige that adds luminosity and elegance to any eye look.