Press release 📣 2025 Japan Drug Show 💕 Showcases Full IDA Brand Lineup at the 2025 Japan Drug Show
|
|
Time to read 6 min
2025 JAPAN DRUG SHOW
Tokyo, Japan – 2025 – This year’s Japan Drug Show was a landmark event for Jcosme International Inc., proudly presenting the full portfolio of IDA Group brands to industry professionals, buyers, and beauty enthusiasts from around the globe.
The exhibition booth stood out with its vibrant design and engaging product displays, creating an immersive experience for visitors.
Ida Ryokudo,
The centerpiece featured CANMAKE , CEZANNE, FIANCÉE, Mapepe,Country & Stream, Rosy Rosa,Ducato and other beloved IDA brands—each with dedicated spaces highlighting their newest innovations and iconic bestsellers.
- Highlights by Brand -
🌸 CANMAKE TOKYO
A leader in trend-driven, affordable cosmetics, CANMAKE unveiled its latest seasonal launches, including spring-inspired lip tints, multi-use cheek colors, and glitter-infused eye palettes. Interactive try-on stations let visitors experience the brand’s signature cute-meets-quality appeal firsthand.
Clean. Fresh. Easy to Shop.
CANMAKE is stepping into 2025–2026 with a revamped planogram display designed to enhance the customer experience and bring a modern, inviting touch to retail spaces.
CANMAKE is introducing a fresh, organized planogram design that elevates both aesthetics and function. The goal: a clean look that’s easy to shop, while adding more flexibility for product merchandising.
Flexible Hook System with Sleeved Products
• Certain items will now be available in sleeved packaging, allowing them to be hung on hooks for better visibility.
CANMAKE Tokyo – Drop Ball Game Event Display 🎀💗
At the 2025 Japan Drug Show, CANMAKE brought fun and interaction to the booth with a limited-time Drop Ball Game promotion display.
✨ Concept:
• Inspired by Japanese festival game stalls, the display was designed like a pink festival booth with a roof, neon CANMAKE sign, and playful décor.
• Visitors drop a ball from the top and watch it bounce into a prize slot, bringing excitement and surprise to every try.
💕JCOSME Team ✈️ Company Trip to Japan – A Journey of Connection, Discovery, and Beauty
**photo with JCOSME team & CANMAKE Team**
In 2025, our annual company trip took on a special twist — it coincided perfectly with the Japan Drug Show, one of the beauty and personal care industry’s most anticipated events. This rare opportunity allowed our team not only to enjoy the rich culture, flavors, and sights of Japan, but also to immerse ourselves in the latest innovations from our partner brands and the broader Japanese cosmetics world. 😀
CANMAKE Tokyo – July–August 2025 Latest Custom Paper Display 💗✨
This season, CANMAKE rolled out its most updated custom paper display units, bringing fresh colors, seasonal collections, and brand storytelling to the forefront.
🎀 40th Anniversary Branding
• Each display proudly carries the “40th Anniversary” emblem, celebrating CANMAKE’s milestone year in style.
• Coordinated color themes and product visuals ensure brand consistency while attracting shoppers from afar.
💎 CEZANNE
CEZANNE Cosmetics was founded in 1964
with the wish to deliver high-quality, affordable cosmetics that you can always keep close at hand. To everyone who has been using CEZANNE for years, and to those who are meeting us for the first time,
we would like to express our heartfelt gratitude.
We promise to always value our motto:
“Always Safe, Always Beautiful.”
CEZANNE will continue to be a brand that stays close to your daily life,
offering products you can trust and love for years to come.
Renowned for simple, high-performance products, CEZANNE presented its long-lasting base makeup, skincare-infused primers, and eco-conscious packaging updates—emphasizing affordability without compromise.
CEZANNE Burepita Liner – Precision Meets Style at 2025 Japan Drug Show 🎯✨
At this year’s Japan Drug Show 2025, CEZANNE unveiled a dynamic and eye-catching display for the Burepita Liner— designed to highlight its unshakable precision and sleek application.
CEZANNE’s Top-Selling Skincare & Makeup Shine at Japan Drug Show 2025 ✨
The CEZANNE booth drew huge attention with a fresh, organized display showcasing both classic favorites and innovative launches — highlighting why CEZANNE remains a top-selling Japanese drugstore brand loved worldwide.
🌼 FIANCÉE
The fragrance and body care brand introduced new limited-edition scents alongside its beloved body mists and hand creams. The booth invited guests to enjoy a sensory journey through FIANCÉE’s fresh, romantic aromas.
Let Scent Spark Your Summer Romance!
💛 Let Scent Spark Your Summer Romance! 💛
Perfect for summer dates, these three gorgeous FIANCÉE body mists capture the excitement of sunny days and warm nights 🌻🕶️
Whether it’s a first date or a special summer night, let your scent bring out your most enchanting side 💖
Country & Stream – Nature’s Gentle Touch at the 2025 Japan Drug Show
Country & Stream booth stood out as a serene escape, inviting visitors to slow down and reconnect with the gentle power of nature. Bathed in warm beige tones and accented with clean black branding, the display was a perfect reflection of the brand’s philosophy—simple, natural, and effective care.
the golden glow of Honey Series products caught the light, radiating warmth and evoking the comforting sweetness of freshly gathered honey.
In the heart of Tokyo’s bustling beauty scene, three names shine brightly, each with its own unique charm.
Rosy Rosa believes that great makeup begins with the perfect tools. From soft, precise puffs to brushes that feel like a dream, they turn everyday makeup into a professional finish—effortless, flawless, and fun.
Mapepe focuses on hair care and beauty accessories that make daily routines simpler and more stylish. Known for clever designs and comfort, they bring little joys to the everyday moments of getting ready.
Ducato speaks to the artistry of nails. Their soft, feminine colors and high-quality formulas let anyone create salon-worthy manicures at home, expressing personality through every fingertip.
Together, Rosy Rosa, Mapepe, and Ducato create a complete beauty experience—from head to toe—helping women express themselves with confidence and a touch of Japanese elegance.
Rosy Rosa – Where Beauty Tools Meet Japanese Craftsmanship ✨
During our company trip to Japan for the annual Drug Show, one display instantly caught everyone’s attention — the iconic Rosy Rosa booth. Dressed in its signature red and white, the stand was a paradise for makeup lovers, showcasing an impressive range of puffs, sponges, and brushes that reflect the precision and care of Japanese beauty culture.
From ultra-soft foundation puffs that blend flawlessly to ergonomic brushes designed for perfect application, every product told a story of quality, practicality, and beauty innovation. The new slim teardrop puff, especially recommended for cushion foundation, became the star of our visit — compact, travel-friendly, and engineered to create a smooth, even finish with minimal product waste.
Standing there, surrounded by rows of perfectly arranged beauty tools, we felt the heartbeat of Japanese cosmetics culture — a dedication to making everyday makeup effortless and beautiful. Rosy Rosa wasn’t just displaying products; it was sharing the art of perfect application.
MAPEPE brought the perfect blend of function and style to the hair and beauty care scene. From detangling brushes to chic hair accessories, their booth invited visitors to touch, try, and fall in love with tools that turn everyday styling into a joy.
The display shimmered with pastel tones and clean, organized lines, inviting visitors to pick up each brush and feel the smooth bristles in their hands. MAPEPE understands that hair tools are not just accessories — they’re companions in self-expression. From detangling without damage to creating effortless updos, every item is crafted with both function and comfort in mind.
Spot-On Perfection with ROSY ROSA
Spot-On Perfection with ROSY ROSA
At the bustling beauty fair, ROSY ROSA unveiled its newest star — the Spot Cover Puff 2P. Shaped like delicate teardrops, these mini-sized puffs were designed for ultimate precision. The fine tip hugged the curves around eyes and nose, while the rounded base swept effortlessly over cheeks. Inside, a clever film prevented liquid foundation from soaking in, ensuring every drop counted.
MAPEPE – Bringing Joy to Everyday Hair Care
In the heart of Tokyo’s bustling beauty scene, MAPEPE has become a quiet revolution in hair care. Known for its dedication to blending comfort, functionality, and a touch of elegance, MAPEPÉ’s products are designed to make your daily beauty routine not just effective—but enjoyable.
At exhibitions, MAPEPE’s booth feels like a candy store for hair lovers—rows of soft-touch brushes, sleek styling tools, and thoughtfully packaged accessories. Each product invites you to slow down, enjoy the sensation, and reconnect with the simple pleasure of grooming. It’s more than hair care—it’s a daily ritual of happiness.
